TikTok did not comment on its plans for the fund once the $6 million runs out.Ī spokesperson for TikTok told TechCrunch that the new fund is available in the United States, France, Germany, Italy, Spain and the United Kingdom. For every 100,000 videos published thereafter within the same 90 days, creators will collect an additional $140. At launch, for every effect that's used in 500,000 unique videos within 90 days of being published, a creator will collect $700 USD. The $6 million fund will offer payments to creators based on users' engagement with their effects. The company announced today that it's launching a new "Effect Creator Rewards" fund that will reward creators for the effects they make through the app's AR development platform, Effect House. TikTok is introducing a new way for creators to monetize their content on its platform.
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